August 6, 2013
Lushlife – “Magnolia”
- by 319
From Lushlife’s Plateau Vision album, out on Western Vinyl. Directed by LAMAR+NIK. Every word to “Magnolia” (188) was handmade using cardboard (discarded from grocery stores), hot glue guns, and paint pens. Random people at over 65+ locations and a handful of friends were used as rappers throughout the video. The video was done completely practical (no CGI) and wound up costing a little under $80. Watch the making of / director commentary version here.
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Hailing from Saskatoon, Saskatchewan, by way of Edmonton, Alberta (now currently residing in Austin, Texas). I am ugsmag's dad.
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