Neferiu Records, Western Canada’s groundbreaking hip hop and electronic music label, announce a formatting change designed to separate them from the hordes of music labels competing in today’s digital age. Henceforth, all releases on Neferiu Records will be exclusive to the 8-track format. Neferiu believes that by embracing this technology, unfairly marginalized by big box electronics stores and corporate digital age distributors, they will gain cult status, and differentiate themselves format-wise, just as they have content wise.
Nathan Schmold, the main mind behind Neferiu Records, explains, “It’s a bold step, I know, but the truth is: now that everything is digital, music has become so impersonal. It’s essentially a disposable resource – people’s attention spans to new music is almost non-existant. Unless someone else is telling them how dope something is, there’s no way they’ll pay attention long enough to find out for themselves.”
Neferiu employees have been combing through thrift stores & garage sales across Canada for the past 5 years to amass a collection of 8-Track tapes, and are in the process of essentially scrubbing them down, re-labeling them with upcoming release artwork, and literally hand dubbing each copy of the release.
Ricca Razor Sharp, Neferiu’s vice president and one of the most active artists in the roster, weighs in on this new move for the label. “I realize we’re going to be cutting our fan base down. But, in the age of iTunes and Bandcamp and a constant stream of twitter bullshit, to know theres 4 fans out there who own and actually cherish my album as opposed to thousands of strangers who download it, load it on their iPod and only ever throw it on the speakers when it’s gettin’ busy time with the missus… well.. you can see which route I’d rather take.”
The rapper and VP continues, “it’s basic economics, with CDs and digital sales, that’s a big pie, but we get only a small sliver. With the 8-track market, it’s a cupcake, but we’re eatin that whole muthaf***a.”
Upcoming release dates include Cinister Cee’s follow up to “Cinstrumentals” entitled “Bed Tracks” (To Be Released April 15); Ricca Razor Sharp & The EquAzn’s collaboration album “Opposites Attract” (To Be Released April 23); and Ginsberg’s Inkling’s follow up to “The Halfpenny Marvel” entitled “Ummmm” (To Be Released April 30).
We at Neferiu are proud of this bold step, and look forward to being recognized as leaders in the 8-track revolution. This strategy of innovation and differentiation will spark additional interest in our label, our rosters, and serve notice to the underground music community that Neferiu Records are business trail-blazers, as well as musical innovators.